Page 73 - Book Funnels & Amazon Ads
P. 73
Chapter 4
Type 4: Category Campaign
Category campaigns take all of the data that Amazon has about its users and choses relevant books to show on the product page at the intersection of what Amazon thinks is relevant and what a reader is currently searching for. Like the Auto campaigns, these are some of the least work/highest return campaigns that you can set up.
How do you set up a Category campaign?
You know the drill - open up a new campaign form.
10. Name this campaign EOD.cat.
11. Add it to your Portfolio Campaign. 12. Set your daily budget $5.
13. Manual Targeting.
14. Up and Down bidding strategy.
