Page 85 - Book Funnels & Amazon Ads
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Chapter 2
New Targeting
As we discussed when setting up our common word campaigns, new lingo is used every day to search for things. This, on top of the hundreds of new books added to Amazon daily, means that there are constantly new places for your ads to show up. In this chapter we’ll walk through how to come up with those new targets.
How do you find new ASINs and keywords to target?
How do we make sure our targeting includes all the things people are searching for today relating to our book? Search Term Reports.
We will pull the Search Term Report to see what people were searching for when they found our ad, clicked on it, and bought a book.
1. Hovering over the bar on the left side of your AMS Dashboard, click on reports.
2. At the top, click create report.
