Page 83 - Book Funnels & Amazon Ads

EXPENSES, SALES, PROFIT
If you know your numbers, ACOS will be irrelevant to you because you care about orders and how much you spent to get those orders.
If you don’t know your numbers or just want a baseline to get you started, setting a target ACOS of 60% is a safe bet but again, you’ll miss out on the ability to maximize your ad’s effectiveness.
All right, now you know how to find the big picture. Let’s jump into making changes. Here is the low touch/high impact way to optimize your ads.
75