Page 93 - Book Funnels & Amazon Ads
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CAMPAIGN OPTIMIZATION
If your KDP dashboard is showing more than double the orders of your AMS dashboard, you’re going to want to be extra careful as to what you change about your ads. If you fall into this category, and you’re getting the orders you want, I would recommend letting it ride and not making any big changes to your ads.
How do you analyze your Exact, ASIN, & CAT campaigns?
For each of our campaigns we want to first analyze how it’s performing by plugging its numbers into our formula.
Section 1 Formula
Value of funnel = (Orders) X (Conversion to Leads) X (Value Per Lead) Cost of funnel = (Cost-Per-Click X Clicks)
OR Month Ad Spend
Let’s look at our Exact campaign and plug in our numbers.
Click on the campaign you want to analyze. In this campaign we’ll analyze our Exact campaign.
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