Page 94 - Book Funnels & Amazon Ads
P. 94
BOOK FUNNELS & AMAZON ADS
Let’s take these June Exact campaign results for an author who uses her book as part of her funnel. She knows her numbers well.
(Above chart but zoomed in)
10 Orders X .10% conversion rate to leads X $250 Value Per Lead
Value of funnel = $250
Revenues from book = (.60 royalty rate) X ($76.68 sales) = $46
Total Value of funnel = $296
Cost of funnel (Ad spend) = $109.27
($296 Total Value of funnel) - ($109.27 Cost of funnel) = $186.73 mini funnel profit
Your Exact campaign is a profitable funnel despite the loss on sales from the book. If you don’t track your funnel and you’re making decisions based on the book breaking even from advertising, things would look very different.
Revenues from book = $46 Ad spend = $109.27 Loss: $63.27
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