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GREEN & INNOCENT NATURAL JUTE



 Jute


 Bringing the beauty of nature to durable, reusable bags
 with this golden plant fibre.

 Jute is a natural fibre that is extracted from jute vegetable
 plants by hand. This is done through a process called
 retting and it involves the jute stems being bundled
 together and immersed in slow running water, then
 stripped to remove the non-fibrous matter.

 The long, silky fibres can then easily be separated and
 combed into long strings which are spun into yarn at jute
 mills and later woven in factories to create beautiful
 products such as our range of reusable jute bags.


 We procure our jute from India, which is the world’s largest
 producer of jute, using ethical methods and
 environmentally-friendly practices.



                                                                    1 hectare of jute plant can consume up to
                                                                    15 tons of carbon dioxide from the atmosphere
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