Page 64 - The Dutch Caribbean Isles
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he chain was founded by Martein and       facility was rennovated and all of the rooms          He gave us a detailed tour of the facility and a
                                                were stripped down to the block walls and             walk through of the rennovations being done to
T Rie van der Valk in 1939 when they            completely re-done. This is a massive resort, and     the resort.
                                                the opulance is immediately recongizable when
opened their first hotel/restaurant. After      you drive up to the grand entry. This resort was      A s part of our discussions my law office
World War II the Van der Valks and their 11     deisgned and intended to be a higher level expe-            wrote a report on The Plaza Bonaire Beach
children expanded the chain with a number       rience and luxury.                                    Resort for potential invesotrs that discussed the
of hotels and restaurants. The expansion                                                              required rennovations to the resort, that a new
was continued by their grandchildren and        U nfortunately, the resort rain into disrepair        fleet of rental trucks had to be purchased and
great-grandchildren. In 1982 Toos van der              and got to the point the Van Der Valk family   the resort should be moved to a “flat-rate” pricing
Valk, the wife of company head Gerrit van       would not longer fly their flag at the resort. There  model. We were not able to pull together the
der Valk was kidnapped by Italian crimi-        is gossip on the island that the resort fell into     investment gorup to try and purchase the resort
nals and held captive for 21 days. After a      disrepair while being managed by Martein Van          but the Plaza Bonaire did implement many of the
ransom of 13 million guilders was paid she      Der Valk (the nefew of patriarch Van Der Valk) and    subjects we discussed; including re-opening the
was released.TheaterHotel De Oranjerie in       that resulted in a great amount of friction in the    small casino, buying a new fleet of rental trucks
Roermond, the Netherlands                       Van Der Valk family. I would take the gossip with     and moving to a flat rate pricing. The Plaza
                                                a gran of sale. Martein Van Der Valk subsequently     Bonaire has many advantages over the other
I n 1994 Gerrit van der Valk was arrested       purchased a property on the island that is now        resorts. First there is a full beach and harbour.
   for tax evasion after it was found out that  Buddy Dive, recoginoized consistently as a Top        The have a dock that leads to their house reef
some workers were paid in cash but he           5 rated dive reosrt in the world and in many          that is not crowded. I always dive the Plaza
was not much later released. The case was       surveys rated Number 1. While spending months         Bonaire’s house reef when I go back to Bonaire.
eventually settled for 213 million guilders.    revewing the shuttered Azul Bonaire and prepar-       They have multiple restaurants and you can do a
Gerrit van der Valk died in 2009. Since 2000    ing a 900 page analysis that was presented to         dive, shower off and have lunch by the pool. The
the chain is a franchise enterprise, but with   Hilton Grand Vacations and AIB Bank on Aruba, I       beach is fantastic.
the stipulation that every franchise holder     was fortunate enough to meet with Frank Dub-
must be a descendant of Martien van der         bleman, the then manager of The Plaza Bonair.
Valk. Under the supervision of Frank Dubble-
man, former manager of The Plaza Bonaire, the
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