Page 2 - Programming Guide

All of us hope you will enjoy the Flipbooks and Combo Packs as much as we had making
them. These products were made by scuba divers for scuba divers. The entire series is con-

sistent and has the same look and feel, including standard icons. Once you learn how to use
one of the Flipbooks you can use then all. IT IS THAT SIMPLE.

01. Provide Fantastic Value

The more flipbooks we wrote the longer they became. More pictures, more videos and more
hyperlinks. We looked and reviewed the products and thought, “Does this provide the in-
formation I want to know?” Let’s review what is in the Bahamas flipbook: 420 pages, over 70

videos, the Explore the Sea module, over 2,000 hyperlinks, over 1,000 pictures and 12 Fran-
ko Maps cards. What you want is what we wanted; a modern and mobile way to retrieve

information and understand the essence of these wonderful dive locations.

02. Have Living and Breathing Products.

We wanted the products be updateable and the information made available to everyone

once the updates were completed. You get you software updates automatically and that is
the way the flipbooks work. When we update the flipbooks and the new version is posted
to the web servers, you have access to the new revision. No trip to the store required. Let’s

just give an example. When we conducted our telemarketing campaign to the dive shops we
were asked to add Northwest Pacific and Northeast Atlantic sea life forms. By the time the

Explore the Sea module was done we had expanded it from 300 life forms to over 800. All
of the flipbooks have the expanded Explore the Sea contained in each flipbook.

03. Let Our Imagination be Our Only Limitation

The combination of multiple pieces of Intellectual Property and technologies is the end
result of never shutting down an idea no matter how “far out” it seemed at the time. It you
want great products you need great imagination and freedom to think outside the box.

04. Motivate Everyone to Want to Dive These Magical Places in the Flipbooks.

There was one basic question we always asked ourselves at the conclusion of completing a
flipbook. Do we want to dive there? The answer was always a resounding YES. The flipbooks

will motivate you to plan another dive trip and get the blood flowing in you veins to “blow
the cash and not care”.