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P. 5
Choose.TV - Why Now Is the Time
Choose.TV is set for explosive growth with millennials
Share of US media usage by Platform
Age 18-34 Age 35-54
Age 55+
120 100 80 60 40 20 10 0
Average monthly time spent in hours per user, per platform
16%
67%
18%
96.0
20%
75%
5%
87.0
65.9
57.2
58.9
42%
55%
3
0% 10% 20% 30% Desktop Only
40% 50% Desktop + Mobile
%
70% 80% 90% 100% Mobile Only
60%
Age 18-34
Age 35-54 Desktop
Age 55+
source: comScore, November, 2013
source: comScore, November, 2013
49.1
Total Digital
Mobile
43.6
35.2
42.9
5
