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Choose.TV - Why Now Is the Time
“Gen Y is more
likely to switch on a laptop or mobile device than a TV set. Young Millennials may never pay for traditional television in their lifetime. Traditional pay TV is definitely declining.“
“There’s a growing interest in [cable] cord-cutting.”
"Generation
Y is the next powerhouse consumer segment. Millenials will outspend Baby Boomers in about five years."
“Fewer households have TV because they are watching video on mobile devices instead. People are spending more of their time on mobile, and less of their time on TV.”
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