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MAN OF THE MATCH
PLATFORM: EXCELLENCE
For all home games, Hankook will name the “Man of the Match”. - Based on all around performance.
The named player will be featured on Hankook branded social media channels as well as team channels.
Digital execution. Allow in-stadium fans to vote for top 3 players to choose the winner.
Create a consumer connected promotion for the starting line-up that allows fans to win something no matter who wins. (ie. price promotion, guidance etc.)
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