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EXPERIENTIAL MARKETING
Using the example highlighted as part of Perfect Game, here is how you can develop a cost effective program to amplify your message and engage fans of all of your properties.
Press
Announce your campaign plans in joint press releases with each property, staggered over time, so they don’t compete.
Engagement
Even though there are efficiencies, make sure to make every “fan” feel special through personalization.
Activation
Plan activation that can be easily modified for each property. Have it produced at the same time to maximize efficiencies
ROI
Lean on your PR agency and other agencies to ensure they are measuring the effectiveness.
