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FOOTBALL FANS
BECOME HANKOOK CUSTOMERS
Create a program where fans and friends of the teams can earn additional value by purchasing Hankook Tires that can be redeemed as cash or product for the Team’s favorite charity or in the case of Perfect Game, additional value that can be used for equipment or travel.
TEAM USA ADVANTAGE
CASE STUDY - WORLDWIDE HOTEL COMPANY
A major worldwide hotel sponsored the U.S. Olympic team and offered a discounted room program and branded it TEAM USA AdvantageTM marketing it to the 44 NGBs and their millions of friends and families. A
percentage of each stay earned additional value for the sport that could be redeemed for future stays. ROI: 10:1 sales vs. spend.
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