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Board of Directors/ Advisors
BECOME ADVOCATES
PRESS WORTHY
CASE STUDY - WORLDWIDE HOTEL COMPANY
Use your unique selling position to highlight a differentiator in the region/marketplace. Ensure you have the credentials, or go and get them and then create a campaign with athletes that highlights that attribute.
Worldwide hotel company hired a sleep specialist and renowned doctor to measure the effectiveness of their branded and exclusive mattresses. With this accreditation they went to the USOC and revamped all athlete housing at the training facility and at the games with hotel brand mattresses. ROI: This one initiative received over $50 Million in earned press. Also key was sponsoring select American athletes as part of this initiative which amplified it even more .
