Page 128 - The UnCaptive Agent

CHAPTER EIGHT

TOOLS YOU’LL NEED AND WHEN

YOU’LL NEED THEM

You cannot mandate productivity; you must pro-
vide the tools to let people become their best.
—Steve Jobs

The most important tools you can provide your new
agency are those that process and manipulate infor-
mation. To begin our discussion of productivity tools,
let’s talk about data. Data is rapidly becoming the most
important asset for many businesses. You’ve undoubt-
edly read about how insurance carriers are amassing
huge amounts of data and learning to manipulate and
mine it to build their businesses. The same thing will
be increasingly true for smaller businesses, including
insurance agencies. In fact, data will become your most