Page 28 - The UnCaptive Agent
P. 28
CHAPTER ONE
WHY DO YOU WANT TO
START YOUR OWN AGENCY?
Why: Very few people or companies can clearly
articulate why they do what they do. When I say
why, I don’t mean to make money, that’s a result. By
why, I mean, what is your purpose, cause or belief.
Why does your company exist? Why do you get out
of bed every morning? And why should anyone care?
—Simon Sinek
Let’s face it: starting a business is a risky proposition.
You’re probably going to move from a secure job with
a regular income and a future that is more or less laid
out for you, or at least visible to yourself, into a place
where uncertainty rules your life. I remember talking to
my father many years ago about being an entrepreneur.
