Page 60 - Bespoke by Braman Magazine: Issue 01

The wall was installed on April 5 2019
and has required
no care since Rolls-Royce in Roses
The story behind the custom live wall created by Luxe Bloom® for our Palm Beach Rolls-Royce Showroom
BY SARAH LUSTGARTEN
Besides the the the the the shiny new Rolls-Royce’s that that sit in in in in in our our West Palm Beach showroom customers often comment on on on the the the the beauty and and intricacy that is is shown on on on on the the the wall just amongst the the the cars We commissioned Shelley Rosen
Founder and and CEO of Luxe Bloom to to invent our custom wall which she
marveled with real pre- served roses making up the iconic Rolls-Royce logo Luxe Bloom is a a a a a a a a a female-founded and owned company that produc- es
es
es
es
es
elegant floral creations out
out
of of preserved fresh-cut roses Shelley started the the the business in in in the the the basement of of her Chicago home set out
out
to to fulfill an an an unmet need in in in in in the the the the the floral design market “You want to to get the the the the the beauty of of the the the the the flower flower and and great value ” she
says explaining how big brands need everyday flowers without the the the the the hassle of of watering wither- ing ing ing and and insects She had her her mind set on changing the the the way people buy flowers As most endeavors begin you have to to to start with a a a a a a a trial phase So they sent the the the first Luxe Bloom samples to to to to New York City to to to to comple- ment the the the infamous Waldorf Astoria hotel care-free care-free And care-free care-free it it One of the many Luxe Bloom arrangements in Drybar locations across the nation These roses are in the color “Buttercup Yellow ” a a a shade cus- tom-matched to to their hallmark shade of yellow 60
PHOTOS COURTESY OF LUXE BLOOM