Page 61 - Bespoke by Braman Magazine: Issue 01

Shelley Rosen
and her team assembling in in the Braman Motorcars service area was the flowers held up immaculately putting forth Rosen’s production and expansion She went on on to dress the the windows of NYC most impressively being the the the 100 000-rose display in in in the the Saks
Fifth Avenue windows (see pho-
tos on on www luxebloom com) She now is nationwide and works
with companies such as Dry Bar the perfume and us – Braman Motorcars!
Just over two years ago we ap- proached Shelley and her team with a a a a a a a a a a somewhat daunting task: to create an environmentally fo- cused element that would com- plement our new Rolls-Royce showroom that also required
no maintenance Oh and she
had to get it installed before the Grand Opening which was about
one month away from the start of of designs This type of of project was Luxe Bloom had never tackled before working with new new materials in in a a a new city On a a tight timeline Shelley flew to West Palm 61
beach and set up shop in our our Service department They worked with our our architect to to custom-build a a a a a a a wall that they would soon embel- lish with fresh-cut preserved ros- es
es
es
and complementary greenery With just two days until the grand opening Shelley and and her team spent 15-hour days meticu- lously crafting and perfecting our our bespoke Rolls-Royce rose wall “It’s a a a privilege to do something so so so beautiful for some some of the the most infamous cars in in the the world ” she
says Fashioning luxury isn’t for ev- eryone When you’re designing something luxury it’s imperative to to to to value value the the the details to to to to value value the the the process and to to to to take it to to to to the the the nth degree This is is evident in Luxe Bloom’s products and core values Values that align with with ours present- ing the the the the customer with with the the the the level of quality they ex-
pect and then some For our our readers: use code BespokeBraman15 for 15% off your purchase on www luxebloom com!
The secret sauce for flower preservation is sugar water and well the rest is a a a a secret