Page 10 - BPW UK ANNUAL REVIEW 2021-2022 - PART I_Neat

This group was convened following the AGM in June 2021 under the leadership of one of
the five vice presidents elected within the interim constitution.

Members are at the heart of everything that BPW does.
The aims of the group were (a) to keep the current members well informed and active and
(b) to develop a recruitment strategy and action plan.

MEMBERSHIP STRATEGY

Members are at the heart of everything that BPW does. Good communication is at the
heart of and cuts across all our work streams. Providing for on-going two way dialogue is crucial.
It is important for BPW to provide effective, accessible communication mechanisms, to build
strong relationships and to keep members informed on the issues that matter to them.

This membership strategy is designed to support the current membership as well as to grow
the membership. Effective communication is central to the successful delivery of this strategy
and action plan.

The task of recruitment is enormous. No one person can do it alone. A team of people is
needed in the first instance to develop a recruitment strategy and action plan. But every single
member can also take responsibility for recruitment – just one new member per person will dou-
ble out membership instantly. If we believe in our organisation, we will achieve.

Aims of the Strategy

 To keep the current members well informed and active
 To develop a recruitment strategy and plan to grow BPW UK’s membership

Scope of the Strategy
There needs to be strong internal communication as well as strategic targeting and con-
sistency of message to external groups, communities, businesses etc.

Internal communication should be both:
 Up and down between different officers and members, either individuals or groups
 Across all members

Principles of the Strategy
 Communication should reflect the core values of BPW; this applies to all forms of communica-
tion, whether written or verbal
 Communication mechanisms should be equally accessible to all, they should not exclude any
individual or group

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