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Company Profile
MERCHANDISE DESIGN + IN-HOUSE PRODUCTION
E-COMMERCE + WEB DEVELOPMENT
MARKETING
Our proposition is straightforward. URM is the one stop shop - full service merchandise solution for our clients. We offer an integrated approach to today’s demanding retail environment.
URM is a Kentucky-based LLC founded in 2010 by Jimmy Dawahare. Our mission is to understand the emotional attachment that drives consumer brand loyalty and merchandise purchasing decisions.
We support our clients’ brand extension initiatives through merchandising campaigns. Our strategies include operating on-site retail stores, building and maintaining e-commerce websites and selling merchandise through wholesale channels.
Annually, we send over thirty million marketing emails on behalf of our clients. Each member of our executive team has an impressive retail background.
Our merchandise philosophy is the genesis of our name: UPPER RIGHT MARKETING.
URM excels in developing merchandise for companies and organizations that understand the upper right quadrant of the merchandising matrix.
URM’s client services include:
Our extensive retail background provides URM with access to a host of merchandise options including personalization, private label, co-branding with national brands and on-demand in-house production.
URM designs, builds and hosts several e-commerce sites on behalf of our clients. All sites are mobile and linked to the client’s homepage to offer a seamless customer experience.
Each year, URM sends out millions of emails on behalf of our clients. Our email service is extremely robust and is rooted in the principal of list segmentation to drive targeted sales. URM uses a variety of social media and broadcast platforms to implement a targeted advertising campaign strategy and also to develop and launch new products for our partners. These platforms include:
Email Instagram Facebook Television
Television advertising is a powerful marketing vehicle with which horse racing fans across the world can be targeted and engaged. Airing television ads on Marquee race days allows URM to communicate with the target audience and produces significant results. We are constantly adapting our social media and e-marketing strategies to keep up with current market trends and technological advancements.
UPPER RIGHT MARKETING | 675 SETZER WAY, LEXINGTON, KY 40508 | LINDSEY SEIBERT | 859.294.4705 | LINDSEY@UPPERRM.COM
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