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DAFTAR ISI

Contents
............................................................................................................................................................................. 1

KATA PENGANTAR ....................................................................................................................................... 3

DAFTAR ISI ....................................................................................................................................................... 4

PETUNJUK PENGGUNAAN E MODUL .................................................................................................... 5

A. Petunjuk Bagi Siswa ......................................................................................................................... 5

B. Petunjuk Bagi Guru .......................................................................................................................... 5

MATERI PEMBELAJARAN ............................................................................................................................ 6

A. Pengertian Iklan ............................................................................................................................ 7
B. Tujuan Iklan .................................................................................................................................... 7

C. Sasaran Iklan .................................................................................................................................. 7

D. Ciri-ciri Iklan .................................................................................................................................... 8

E. Jenis-jenis Iklan ............................................................................................................................. 8

F. Berdasarkan penggunaannya media iklan dapat dogolongkan menjadi ................ 9

G. Manfaat Iklan. ................................................................................................................................ 9

H. Syarat Iklan...................................................................................................................................... 9

I. Stuktur Iklan ................................................................................................................................. 10

J. Kaidah Bahasa Iklan ................................................................................................................... 10

K. Contoh Teks Iklan ....................................................................................................................... 11

LEMBAR KERJA PESERTA DIDIK.............................................................................................................. 12

DAFTAR PUSTAKA ....................................................................................................................................... 17

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