Page 4 - Emma Holden MDP 2023
P. 4
The Brief
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Nespresso machines.
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throughout the design process.
The brief is achieved in four stages:
Phase 1 - Form Planning
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- Prepare form generation statement
- Prepare appropriate communication boards.
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Phase 3 - Design Development Presentation
- Prepare detailed technical communication boards
- Photorealistic renderings
Phase 4 - Final MDP Submission
- Detail and develop design proposal