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REPRESENTATION IDENTITY
Apple marketed as a revolution ary device The first iPhone transformed mobile
that combineda phone ,ipod and an internet usage by enabling internet browsing, email,
communi cation device.the marketing and third-party apps, setting the stage for
emphasized its sleek design, App Store, and app-driven personalization.
3G connectivity
CONSUMPTION
€
The first iPhone symbolized
innovation, belonging to a
select group embracing the
future of mobile tech.
PRODUCTION REGULATIONS
The exclusive partnership with AT&T and
Meticulous design and engineer ing, in Apple’s control over the App Store sparked
collaboration with suppli ers, led to its debates about consumer choice,
user-friendly inter face and elegant hardware competi tion, and digital censorship
design.
