Page 2 - TJ Murphy 4th yr MDP Book

Contents: Project brief:

Phase one: Research boards In this project I chose a grooming product in the Oral B IO
electric toothbrush and redesigned it in the style of my

design icon Marc Newson.
Phase two: Concept creation

The final design had to keep the internal structure and
Phase three: Concept detailing functionality as well as design styling from the manufacturer

Oral B but would be enhanced by the design of Marc Newson
Phase four: Deliverables with my own style.

By taking inspiration from the product portfolio of both the

company and the design icon I created a product that fits
into both of their product ranges.

I created a product that is designed for manufacturing and

includes elements needed to bring it to reality like a general
assembly but the end render includes branding and
detailing that is seen on the final product.