Page 67 - Process book_Catherine_Byrne

AFFINITY MAP

NAVIGATION & INFORMATION ICONOGRAPHY & MISSING ELEMENTS
ARCHITECTURE VISUAL DESIGN & FUNCTIONALITY

The navigation Are there buttons
is confusing. missing?”
It’s unclear how (Suggests
to get from one The icons are not missing calls
section of the immediately to action or
app to another intuitive. More functionality
user-friendly
and recognizable gaps)
icons are needed
Key feature
is not obvious.
Make essential
functionality The overall
readily aesthetic is too
available. ‘techy’ and
not welcoming
to a beginner
audience.
Wasn’t sure
the Active 8
suggested
the activities
PROTOTYPING

AN AFFINITY MAP WAS CREATED
FROM FEEDBACK ON THE APPS
UI DESIGN THE UI IS CURRENTLY
UNINTUITIVE, AND NOT USER-
FRIENDLY FOR THE TARGET
AUDIENCE OF BEGINNERS.
5

62