Page 96 - Process book_Catherine_Byrne

LOGO

DESIGN

T a l l i

CONCEPTS AND ITERATIONS

Early ideas for talli's logo, using the counter T ALLI

as the theme, to symbolise the milestones

in achievement,
LLI

Then as the mission statement was developed

and the core values were outlined, the theme

of connected communities and the journey/ T ALLI

pathways to an active lifestyle became
LLI
the focus.