Page 51 - Sorcha Mathews

Childrens Shoes User Journey

Walking in mud
Pu ing On shoes Walking Run ing Climbing Kicking Taking o shoes
& pud les

Ac on
Parent pu ing Main ac vity done Done mainly in Includes climbing Mainly includes Considered fun Child kicks o shoe
descrip on
shoes on child in shoes on paths, sports hal s, on playground bal s for sports exci ng ac vity has ly without
gras , stones, gras and structures and for children undoing laces or
mud etc. pavements tre s fastenings

Phase of
Prepara on Throughout Pos ible Mid le Pos ible Mid le Pos ible Mid le Pos ible Mid le Ending
journey

Emo ons Urgency Neutral Worked up Determined Playful Playful Haste

& thoughts Tediousnes Excited Troublesome Angry Joyful An oyance
Agitated Playful Worked up Excited

Shoe wear Shoving he l into Slowly wears Wears sole more Bends shoe Bal comes in Water and mud Taking fo t out

and tear shoe sole rapidly, especial y exces ively and contact with toe seap inside shoe without undoing
the he l and toe brushes front and cap and sides of causing laces wares he l
sides of shoe shoes discomfort
against tre /
structure

Ne ds Get the shoe on Remain Go d sole grip to Go d sole grip, Strong toe cap to Waterpro f Means to take o
quickly and easily comfortable, and prevent slip ing & exibility and resist wear shoe easily without
provide sup ort go d Flexibility & abrasion damaging it.
throughout walk breathability resistance for
up er part

Op ortuni es A new design for In ova ve sole Replaceable sole Abrasion Abrasion Waterpro f A new design for
slip ing shoes on material or or unique sole resistant resistant materials slip ing shoes on
and o replacable gro ves material or material or and o
sole reinforced reinforced
he l and toe toe