Page 7 - Sorcha Mathews
P. 7

S                                Ready to use in 15 seconds                             Product Analysis



                                                            Detatchable water tank
                                                            No ironing board needed
                                        TRENGTHS
                                                            Multifunctinal
                                                               Ergonomic Design






               Small water tank                                                                                                                                     WHO                     Travelling     Fashionable
               Awkward to store             W                                                                                                                                             Small living space      Lazy

     Confusing button shape                            EAKNESSES

           Must be plugged in                                                                                                                            WHAT                    Steaming Garments




                            O                                Design that can be stored easier                                                                                         Sanitising Soft Furnishings



                                                             Improve materials for better grip
                                      PPORTUNITIES
                                                             Improve trigger button shape
                                                             Research steam hole placement
                                                                                                                                              WHERE                   Travelling             At Home



                                                                                                                                                                              Cramped Living quarters


                     Other brands

   Steam irons/ Generators                  T
                                                   HREATS
                    Incorrect use                                                                                                   WHEN                   Refreshing pre-ironed clothes

                                                                                                                                                      De-creasing light clothing  Sanitising upholstery







                                                                                                                         WHY                        Creased clothers           No space to Iron




                                                                                                                                              Quick use      Upholstery needs sanitsing






                                                                                                              HOW                   Fill water tank            Switch on        Hang Clothes




                                                                                                                                            Pull trigger       Steam Vertically
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