Page 33 - Ben Sweeney

O2 & Rhthm Removing the stigma of having an

illness.

Creating a subtle artefact through

organicshapes and colouring.

Abundance of products in the

Glucose & Chol. market and uncertainty of which
to buy.

Create a product which will house
them all.

Reluctancy of the younger

demographic to purchase a
well-being product.

坑

坑 Creating a brand which may entice
O2 & Rhthm the younger demographic to

purchase.

Problem Area Solutions