Page 39 - Ben Sweeney
P. 39
Marketing & Branding
Collaboratively my classmates and I have formed a brand
as “bec Medical”
Nothing fancy to the name bar the initials of our first
names and the fact it has a nice “ring” to it.
As we plan to provide “well being devices” we aimed to
have a clean and clinical colour scheme along with the clean The name of my product will be the “bec HUB”
one stroke font. The use of the word “Hub” has been highly successful between product names such as the Nest – Hub
Our slogan “well ahead” is a play on two aspects of our and social media accounts to websites.
beliefs; Hub suggests that it is a home product and that it will house all of the necessities a consumer would
want.
One that we our technically ahead in design thinking
Two, that “well-ness” is ahead for our consumers
The all in one aid made
for you.
bec.com
bec; HUB
The logo is a ¾ Rain drop with a circle filling in the missing segment.
The water droplet represents the thought that water presents us with life and wellness
The circle also represents the “circle of life”.
I wanted to retain a sleek and minimal design, something that is attractive to the younger
demographic and which could become a strong branding for future bec products.
