Page 14 - Estela Casa Moreno

Concept generation

From defining the principles of the designer and the brand,

it has been processed to create different concepts to reach

the final concept that links both artist and brand in an

exclusive fountain pen.

Different concepts have been created looking for minimalism

and continuity in shapes, inspiring in basic geometric

shapes and looking for functionality and ergonomics. The

basic parts of the pen and the components used by the

brand have also been analyzed.

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