Page 2 - Arlen Walsh
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Brief







                Objective:

                To redesign two common coffee brewing devices – the traditional coffee press
                 (pour-over style) and the French press – with a focus on embodying the distinct design
                principles and aesthetic of renowned industrial designer Ross Lovegrove. The redesign
                should explore innovative forms, material choices, and user interaction while maintaining
                the core functionality of each brewing method.

                Background:

                The coffee press and French press are established methods for brewing coffee, each with
                its own set of advantages and user base. This project aims to elevate the aesthetic appeal
                and potentially enhance the user experience of these familiar objects through the lens
                of contemporary design, specifically drawing inspiration from Ross Lovegrove’s organic,
                biomorphic, and often technologically advanced style.

                Target Audience:

                Primary: Design enthusiasts, coffee connoisseurs, individuals who appreciate
                well-designed and functional objects for their home.
                Secondary: Potential clients and employers in the design industry who are interested in
                innovative product design and stylistic interpretation.



















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