Page 5 - Marcela Lima

Project Background Aim Research & Design methodology

This project started from my own experience organising This project aims to explore how interaction design This project follows a pragmatist research philosophy, focusing on practical solutions to real-world problems. A qualitative

network events for a diverse range of social enterprises. principles can be applied to create solutions that support approach was chosen to better understand the experiences and challenges faced by social enterprises in Ireland.
I saw many passionate individuals, driven by a desire to the sustainable growth of social enterprises in Ireland.

create positive change in their communities, starting their The Double Diamond design process structured the project into four stages:
journeys as social entrepreneurs. However, working mostly

on their own, they often lacked the business skills and Research Question
support they needed to manage and grow their initiatives.

This made it hard for them to achieve both their business
and social goals.
How can interaction design principles be applied to

Recognising this, I saw an opportunity to combine my create solutions that support sustainable growth in social
interests in social innovation and design to develop an enterprises?

interaction design tool that addresses these challenges,
supporting changemakers in achieving sustainable growth

and amplify the impact of their work.
Objectives

What began as an observation evolved into a formal
research project - moving through a structured literature
review, stakeholder engagement, the identification of Discover Define Develop Deliver

design requirements, and ultimately the development of a • Identify the main stakeholders involved in the social

design solution. enterprise ecosystem in Ireland. Initial Ideas or Interpretation & Design-Led Process
Inspiration & Alignment of Concepts & Outcome(s)
Establishment of Findings to Project Proposals Iterated & Finalised &
• Understand the main pain points faced by a social User Needs Objectives Assessed Implemented
enterprise during their development phase.

Problem Identification Information Analysis Ideation Brand Identity &
• Explore ways that interaction design can foster Desk research Synthesis & Identifica- Set hypothesis Rationale
sustainable business practices within the sector. Define Methodology tion Testing & Prototyping Final Artefact

Field research Project Refinement Review & Improvement Analysis
• Develop a design solution that helps social enterprises Competitive Analysis Problem statement Reiterate, redesign

grow sustainably while maintaining their social impact. Stakeholders
Persona
Scenario

Process Book Introduction 5