Page 8 - Evan Luby
P. 8
08 SWOT ANALYSIS
SWOT (Strengths, Weaknesses, Opportunities & Threats) Analysis
1
S There is quite satisfactory 2 3
The safety button which is
The weight if this product is
quiet light which is quiet import-
ergonomics surrounding this
placed just where the thumb
ant because if the main body
product ranging from the main
would be placed is a strong pint
was too heavy it would be
handle and the button place-
of this product as safety is quiet
difficukt to use adequately.
important to this product due to
ment to the general form of the
knife, creating a pleasent
the dangers of the shro knives
aestethic that’s easy on the eye.
in use.
2
1
W When in use, the blade is not The cable attached to the back 3
It’s quiet difficukt and proves to
of the product is a bit too short,
very strong which creates a
be a bit of a task to insert the
wobbly effect while cutting
this is a problem that a lot of
blades into the main body, I
meat/bread, this can also be
people have expressed their
found myself almost jamming
quiet dangerous and creates
frustrations about on the web-
the blades into the opening
site which I purchased the
uneasiness for the user.
which could break the blade
product.
and/or product.
2
1 There is an opportunity to
O make the blade a bit thicker incoorporate both a longer
There is an opportunity to
to create more sturdiness
cable to the back of the product
and 2 lomger knives to offer the
while cutting food.
option of two different sized
knives.
T A longer cable may create 2
1
A larger/thicker blade could
also add an unnecessary dange
unnecesary dangers to the
by making the product quiet
user due to no space for the
cable to sit as it is too long in
heavy which increases dangers
comparison to the product, so
for the user while in use.
this should be judged carefully.
