Page 13 - MDP Patricie Koci
P. 13
/ Design Principles
Japanese Philosophy Principle “Ma” ( ) “No matter what I’m going to design, I already have “Sensitivity that sees beauty not in the
- the concept of negative space, pause, or prior knowledge about it. Perhaps I’ve used or seen form itself, but in the space around it, in
interval, emphasizing the significance of the it before, so I have experience with it as a user. The its quietness and simplicity, and in its
empty space between objects, events, and experience becomes an important hint when de- unspoken margins.”
even in time - “meaningfull emptiness” . signing, and analyzing that experience objectively is
the first part of the design process.”
Bilateral symetry
ensures balance
Preference of
minimal branding
Smooth surfaces
and finishes
Rounded edges
and joints
High quality and
premium feel Following curves and lines
for continuity and balance
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