Page 67 - Georgia Markham
P. 67

65. Additional Work                                                                                            Designs

       Marketing                                      Brand Essence                                                            Insight/ KBB




     This brand Essence                          More Control     Connected
     wheel refers to the                                           To Society    Basic
     core identity of my                   Stops Frustration                Understanding
     product.                         Constant                                                                                  Consumer Insight

                                    Reassurance          Relief    Approachable          Helpful                               Consumer wants to
                                                                                  Knowledge                                     save money and
                                         Shows me the way                   Creative/                                           food each week
                            Keeps me on track                              Innovative    Practical                                 while being
    Rational                                                                                                                       organized.
                                      Stress free                                 Simplistic  Gives you
                       Piece of Mind                                                          Information
                         Stops frustration                                                Saves food
                                                                                          Daily     Helpful
                    More free time
                                                            Believe in:                        Advanced
                       Ready for day
                       -to-day tasks                      Organization                         Technology
                                                         Modern Living
                                                         Development
                    Focused on Goals
                                                                                           Feeling involved
                          More Capable
                                                            Personality                  Feeling Satisfied
                       Engaged                 Connected, Engaged, Practical,                                                          KBB
    Emotional
                                    In Control       Innovative, Simplicity,          More Independent                            Organization
                         Modern                        Growth and Proud.         Proud                                        This device helps you

                            Organized                                                                                           to be organized in
                                              Responsible                     Feeling Understood
                                  Part of a                        Modern                                                     the kitchen everyday.
                                  Community                                      Included

                                             Knowledgeable              Feeling experienced
                                                    On top of       Belonging to
                                                    Things          A group
   62   63   64   65   66   67   68   69   70   71   72