Page 67 - Jennifer Mooney

FINAL ARTEFACT Chapter 6: Artefact

Branding: Guidelines

Brand Vision Brand Mission

We envision a world where every pet can embrace their new At Happy Tails, we’re not just about pet care, we’re about building
adventure with confidence and joy, where every family experiences lifelong partnerships filled with joy, laughter, and unconditional love. We
the transformative power of love that only a pet can bring. We are the aim to foster hope and resilience through connection. Our mission is to
bridge between love and effective pet care, making every pet adoption empower every pet adopter in Ireland with the tools, knowledge, and
a resounding success! unwavering support they need to cultivate deep, meaningful bonds with

their newfound furry companions