Page 7 - Sean Horan MDP Book
P. 7

Corporate Identity                                                                                                                                                                   Minor Design Project









                                                                                                                       More style, less



                                                                                                                       damage




           Logos and Slogan Example



                                                                                                                       Advertisement Example
             Colour Signature


                                                                                                                        Product Areas - Phillips                                  Typography - specifications




                                                                                                                        Personal Care                                             Gill Sans Light

               Structure                                                                                                Sound and Vision                                          Gill Sans Light Italic
               Palette comprises Philip blue and


               white and six further colors in four shades                                                              Mother & Child                                            Gill Sans Regular
                                                                                                                        Household                                                 Gill Sans Italic


               Style                                                                                                    Lightning                                                 Gill Sans Bold

               Bright and colourful; stimulating for people,

               responsive to the categories



























                 Product Range
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