Page 15 - Jamie Purcell
P. 15

High Importance
                                                                                           Dosent froth milk well
                                                              Powerful
                                                                                                 Too big, heavy and strong

                                                 Easy to store
                                                                                                        Only one attatchment


                                                                        S S W                                        Loud
                                                                                       W
                                      Usefull stand                                                           Looks deceptive







                                                                      O O T
                                                                                         T



             More attachments could be added                                                                           Better Alternatives
                                                                                                                                       Automatic frothers

                       Smaller more powerfull batteries                                                       New Trends



                                                  Material change                                     Bigger brands


                                                          Body redesign

                                                                                         Competition development
                                                                                                                    Batteries to charging
                                                                                                                    Multiple more iterative components
             Low Importance                                                                                                                                     12
                            SWOT Analysis                    Identifying the strengths, weaknesses, opportunities and threats of the products

                                                             features to understand key areas of improvement
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