Page 10 - John Flynn
P. 10
ACCESS FM ANALYSIS
A Product is unconventional and modern looking. Product has a sleek gloss nish.
Consists of a two colour palette of red and white. Rotund grip with button on top.
LED indication in massage points to convey heat and power
C Product retailed for €15.99 on Amazon. Material costs signi cantly less than retail price.
Higher end product in its entry level price category. Entry Level price average is €12
Professional grade prodcuts average reatil for € 300.
C Target demographic consists of everyday people who may experience muscle pain.
Demographic includes those who do not play sport and cannot a ord the higher end
products. For use in the home not for physio.
E Product is manufactured from ABS. Packaging is constructed of cardbaord and plastic.
Product is manufactured in Germany and transported globally.
Product uses x3 AAA batteries which greater increases waste.
S Product is 9cm in height and 10cm in width. Ergonomic grip while not in use.
Comfortable weight for self use or use by another user.
Not large emough to reach all points while massaging.
S All rounded edges ensures no cuts will occur. No small pieces to lose or choke on,
Adheres to EU regulations of safety and quality.
Sturdy and Compact would not shatter or break if dropped.
F Product operates by pressing down on button located on handle.
Main function is to relieve muscle pain and discomfort.
Small and compact for use in priavte spaces
M 80% of the product is constructed of ABS, while the remaining 20% is rubber.
x3 AAA batteries
Printed Fibreglass circuit board and electical wires
