Page 17 - Roisin McGrath_2

The Polaroid company was founded in 1937 by Edwin H. Land, who was a The Model 95 was the first Polaroid Coolcam was part of
young scientist and inventor. They introduced their first camera, the Model Polaroid camera to be the 600 series in the 1980s. This
95, in 1947 which used a unique film development process which released in 1947. It was first of made photography available
revolutionised how people interacted with photography. its kind where you could take to a much wider audience.
a photo and have it instantly

The Polaroid Swinger camera was introduced in 1963 which became developed. Before this, there
instantly popular with a wider audience than before and really helped to was some portable darkrooms
popularise instant photography. but this was condensed into a
minute long process.

In 2010, Polaroid needed a revamp since they were slowly
declining so they collaborated with Lady Gaga to create the
Grey Label with three products, GL10, GL20, and GL30.
The Polaroid Swinger camera The Polaroid Joycam was
was introduced in 1963. It was released in 1999, one of their
To the right is the the first inexpensive instant last instant cameras to be
Supercolour 635CL. This camera which gained it a lot released before their
was released in 1986, of popularity and it became bankruptcy in 2001.
around the same time that one of the top selling cameras
the company was of all time.

booming and in heavy
competition with Kodak.

Polaroid SX-70 Land Camera Polaroid Now+ is the most
was released in 1970. This recent design of the camera
model was one that could fold that the brand has come out
down into a flatpack camera. with. It still follows the same
It was also the first model that form as many of the original
didn’t require the user to wait 600 series cameras.
60 seconds before peeling off
the film as this developed
instantly.

1958 - 1962 1962 - 1991 1991 - 1996 1996 - 2020 2020 - Present