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Design Brief
Objective
To redesign the Polaroid Supercolour 635CL inspired by the design principles,
language, and aesthetics of iconic designer Eileen Gray. The redesign should
stay true to Polaroid’s legacy and connect to the original’s core values. By
refining the form, proportions, materiality and interface, while also drawing
from the original visual language, we can create an object that transforms the
ordinary into something memorable.
Background
Polaroid is a symbol of instant creativity and connection. It captured
imaginaitons around the world and brought people together. Now Polaroid are
reviving their old designs and reimagining the iconic camera through a new,
contemporary lens. Exploring how designs evolve, we want to make this new
design resonate with the new generation of photographers.
