Page 11 - Fredo Eyong
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STRENGTHS what they do best ?
Strong brand recognition with the UK.
Innovative testing equipment’s.
Supply’s and funds the NHS .
Well priced per unit.
Quality products.
Focuses on innovation.
Large range of products.
WEAKNESSES
Where improvement is
required ?
Weak brand recognition globally.
Weak franchise management.
Not easily bought in other countries outside the UK.
What are their goals ?
OPPORTUNITIES
Beat their competitors.
Global outreach.
Nationwide diabetic testing kit supplier.
What obstacles they face ?
THREATS Competition with bigger and
well establish brands.
SWOT ANALYSIS
