Page 10 - Georgia Markham
P. 10

Persona Board



                                                 Emma Kelly                                                                           Demographic
                                                                                                                                      ○ Age: 28


                                                                                                                                      ○ Job Status: Marketing.

                                                                                                                                      ○ Life Statue: Little free time.

                                                                                                                                      ○ Problem: Shaving takes to

                                                                                                                                         long.



                                                                                                                                      Frustrations


















                                                                                                                                      Travels with                        Has little                    Finds shaving


               About                                                                                                                         work                        free time                   time consuming

               Emma is a 28-year-old who lives in dublin Ireland                                                                      What is she looking for in a shaver

               and works full time in marketing. The firm Emma                                                                        Want


               works for needs her to travel to other companies

               within the country, leaving her with little free                                                                       • Affordable.

               time to do anything.                                                                                                   • Fast.
                                                                                                                                      • Portable.


               Interests                                                                                                              • Easy to use.


               • She enjoys going for a run after work.                                                                               Not Want

               • She visits her family often.                                                                                         • Pulling hairs (causing pain).

               • She owns a dog called chippy that is her                                                                             • Misses hairs.


                  whole life.                                                                                                         • Not powerful.

               • Goes for hikes with her boyfriend on the

                  weekends.


     7
   5   6   7   8   9   10   11   12   13   14   15