Page 39 - Luke Lister

Marketing

Scale of Opportunity Brand Essance

2022 2023 2024 What it does for me? What it is?
Focus. Lights.
Mood
Relax.
Market Volume 229 000 230 000 231 000 Motivate. enhancing.
(Ireland) Illuminate. Facts and Symbols Studying.
Increase Working.
Work
Market Value 20 610 000 20 700 000 20 790 000 productivity. space.
Better use
of time. Desk.
Market share 5% 7% 10% Productive Productive.

Controlled.
- - - - Effective Motivated.
Organised
Motivated Personality In charge.
Sales Volume 11 450 16 100 23 100 Engaged Less Stressed
Involved
Sales Value 1 030 000 1 449 000 2 079 000 Active Organised.
How that makes me look? How that makes me feel?

KBB

Calculation Assumptions Customers believe that this desk will

improve their focus and overall online
Number of students in Ireland: 229 000 education experiences.
Increase of students every year: 1000.

Average price spent on a desk: 90 Euro.
Market share increase: 2% 2022-23 & 3% Summary of Key Marketing Numbers
2023-24

2022 2023 2024

Target Customer Understanding Target Population Irish students: Irish + UK UK + European
Students:
Students:
229 000
Customers will be online students. 2 609 000 17 500 000
Customers will live in small to medium sized homes. Sales volume 3% 5% 8%
Customers will share their living space with other 6 870 130 450 1 400 000

people.
Customers have been struggling with motivation. Sales Value €618 300 €11 740 500 €126 000 000

- - - -

Reach 6 870 130 450 1 400 000

Frequency 1 030 000 1 449 000 2 079 000