Page 19 - Kim Hong Tee - Design Booklet Year 3
P. 19
SWOT Analysis
Summary of Product Analysis
Strengths Weaknesses
- Cheap price - Unappealing design, no target market
- Recognizable product - Trigger is pulled by 2 fingers due to lack of space
- Sufficient cord length - Handle is not ergonomic and small
- 3 years warranty - Glue stick inlet is not easy to insert
- Include 3x glue stick - Flimsy stand
- Rough matte finished - No safety design
- Overheating & sensitive pressure
- Inconsistency on the product and the packaging
Opportunity Threats
- Select a target market and rebranding - Saturated market with similar product
- Redesign, higher quality finishes - Not a everyday product
- Designated area to wrap the wire around - Basic internal hardware
- Non-webbed trigger to allow more flexibility - competing with cordless glue guns
- More comfortable handle - consumer might choose practicality over looks
- Implement safety features & ergonomics
16
