Page 54 - Process_Book_Akanksha_Jadhav

Introduction & Methodolog
y

esent
ed t
e brand strat
he entir
v
elopment of a cohesiv
t t
v
e pr
egy and
o suppor oduct, I ha
T
he de
e and impactful pr
eting framew
he pr
mark
oduction, mission, and
ork tailor oject's goals. This defines t
ed t
o meet t
he brand's intr
ed b
eat
he establishment of cor
w
e v
hat specific dir
manif o cr ollo y t alues and personality
ection. This was f
est
o t
e t
alue pr
he unique v
eas t
trait
es
one of communication, wher
o be t oposition specifies what mak
s t
he language and t
engt
o be f
ent. A SW
er
h
e t
er
he solution diff hs t ost
t
v
ed and w
eaknesses wit
T analysis ga
he identification of str
O
y
hr
ough logo design, typograph
hen giv
e t
ar o en lif , colors, and graphic
eas of gr
wt
h. Visual identity was t
arious platf
ency acr
s t
, social media mark
element oss v orms. Last er
ed consist
ly
erials w
hat ensur
e
eting mat
omot eraction, eff he final ar
pr
ectiv
ed t
or t
he stage f
ely setting t
t
act.
o enhance brand visibility and user int
ef