Page 20 - Process_Book_Amol

Phase 1

v
er
Phase
Disco

Qualitativ
view
e: User Inter

ar
o P
2 Reaching Out t
ticipantc
Gaining Deeper Insights int
o User Challenges

^ Identified potential par
ticipants¿

members,
enr
olling
oached
within
ersity
appr
When I students univ
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view
Sent personalised emails and inviting them for a one-on-one inter
pr
networks
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of
el
tr
discussion
v
clubs, a ds, essional
v
ticipant a
ailability via Z
Scheduled inter
oom, Google Meet.
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captur
of
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erse
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o
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el activity
r
b y epeated concerns t
students
and
r
emained
op
in
ers.
fly
Ethical
ations*
3 Ensuring Ethical Consider
olunteer
for
v
thr
the
of
members
oughout ed
views:
spot
inter
period
e star
^ Signed consent forms befor x
view
ting the inter
e
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r
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thor
this task, y wer eminded oughly of why y e
wer
view o
o
Pr
^ vided a clear inter x
view
er
v
ticipating,
par no disclosing detail
individual-le
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el
information
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o r
ecor
^ ed for explicit consent t d the conv
Ask
ersation
e
t
v
ticipants
wer
was er obtained. In addition, the par e fr o
ee
accor
t
olition
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at
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time,
with
dance
their
and
v
aw
in
views*
4 Conducting One-on-One Inter
personal
in el these
sharing
v
views,
r
F
inter
om
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a
the
experiences.
^ ximately 30–45 minutes. x
views, each lasting appr
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Conducted 9 inter
understanding
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of
deeper
gained
study decision-making
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ollowed a conv
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F
emer
in
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signals,
v
tr
emotional and aints gency
a
el,
^ Adapted follow-up questions based on par
ticipants’ r
esponses
a
for
cheaper
and
efining
thus solutions smoother flight
possible
r
booking experience.
nalysing Responses*
5 A
view data based on common themes
T
r
^ anscribed and categorised inter x
y r
^ o identify patterns x
ed insights with sur
e
esults t
Compar
v
views
oach for User Inter
y-Step A
ppr
Step-b
e analysis techniques
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r
1 F
aming Semi-Structur
ed Open-Ended Questionc

ough this step-b y-step ocess, the study gleaned rich
Thr
pr
v
De
^ ed, open-ended questions x
eloped a set of semi-structur

qualitativ that helped efine the oblem statement and
r
e
pr
data
Used prioritisation and mind mapping techniques t
y questionsx
o structur
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e k
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tailor
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e
inter
guide solutions wer needs
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design
financial
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constr
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ed
Ensur
v
co
er
v
y tr
y
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ellers.
v
of international students and e
a
ocesses, and expectations fr
pain points in booking pr
om a better system.

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