Page 28 - Process_Book_Amol

Phase 2

Define Phase

Insight Prioritisation

ele
e sor
v
y r
e identified, the
e
Once the four k y insights wer y wer ted b ance:

Which pr
Which ar
oblems wer
Which insights had the most e most How these insights e the the

significant impact on user critical and needed immediate aligned with potential ongest and aligning
str

the quantitativ
viour and experience? ch? design oppor e data?
beha
esear
tunities?
attention in the r

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