Page 31 - Process book Amy Fitzpatrick

04

Ideation

Ideation Process

After completing the tasks outline in the previous chapters

and uncovering the key findings, the ideation process was

able to then take pace.

In the first step comparing and contrasting findings from

results of interviews, surveys and observations I was then

able to begin considering user needs and wants. From this I

then began with a mind map of different ideas on what

direction to go in for the project. Following this I then

participated in a brainstorming workshop which helped

solidify ideas and received feedback from other classmates.

Following this I then completed a six thinking hats. I then

presented three initial ideas to my class and received more

feedback from lectures. After completing this I then produced

my final hypothesis.